Avonside Accounts - Building a Professional Digital Infrastructure for a Growing Accountancy Firm

The Stage They Were At

Avonside Accounts is an established accountancy practice supporting SMEs and business owners across Scotland.

As the firm continued to grow, it became clear that their digital presence no longer reflected the quality, professionalism, and expertise of the business itself.

They had:

No structured website designed to generate enquiries

Limited visibility across social platforms

Inconsistent content output

No clear digital framework supporting long-term brand growth

Operationally strong.
Digitally underdeveloped.

The firm needed more than marketing activity, they needed structure.

The Challenge

In professional services, perception drives trust, and trust drives enquiries.

Avonside Accounts required:

A professional, conversion-focused website

Clear positioning that communicated authority

A consistent and credible social presence

Planned content rather than reactive posting

A cohesive digital system supporting commercial growth

The objective was not to increase noise, but to strengthen credibility and visibility in a competitive SME market.

What We Built

At Brand Vision Hub, we approached this as a full digital reset, strengthening every customer-facing touchpoint and building a joined-up framework for growth.

1️⃣ Complete Website Design & Launch

We designed and built a new website focused on:

Clear service positioning

Professional brand presentation

Simplified navigation and enquiry pathways

Messaging crafted specifically for SME clients

A strong first impression rooted in credibility

The result: a website that operates as a growth tool rather than a static brochure.

2️⃣ Social Media Platform Set-Up & Structured Strategy

We established Avonside Accounts across relevant social platforms, ensuring:

Consistent visual presentation

Clear tone of voice

Defined content pillars

Strategic posting structure

Instead of sporadic updates, we implemented:

Planned content scheduling

Regular posting cadence

Topic-led content designed to educate and build authority

The focus was consistency and commercial positioning, not vanity metrics.

3️⃣ Content Collection Shoot

To support long-term visibility and credibility, we delivered a full content collection shoot.

This provided:

Professional brand photography

Team imagery for website and social

A long-term content bank

Visual consistency across digital platforms

This strengthened perception and supported structured content output.

4️⃣ Ongoing Brand Growth & Website Maintenance

Following launch, we continue to support Avonside Accounts with:

Website updates and optimisation

Ongoing content planning and scheduling

Brand refinement as the firm grows

Strategic oversight to ensure the digital presence evolves alongside the business

The focus remains steady growth and professional consistency.

The Outcome

Since implementing a structured digital framework:

The firm now presents with clarity and authority online

Social media supports credibility and visibility

Content is consistent and intentional

The website functions as a clear enquiry channel

Marketing activity feels controlled and purposeful

Avonside Accounts now has a digital presence that reflects the strength of the business behind it.

Key Takeaway

Professional service firms don’t need louder marketing.

They need structure, credibility, and consistency.

By bringing website, content, and brand presentation together within a clear framework, we created a digital foundation capable of supporting long-term commercial growth.

Strengthening Your Own Digital Presence?

If your SME has grown but your online presence no longer reflects your current level, it may be time to rebuild the foundation properly.

Book a Growth Strategy Intensive to explore how we can structure your next stage of growth.